Guides

How we run Klaviyo,
written down in full.

Strategy first, then everything you would need to build it yourself. Nothing is held back — if you want to do it in-house, it is all here.

Segmentation

How we segment, and how to build it yourself

The XL to XS audience ladder, the two definitions of "engaged", suppression tiers, and every segment we create with its exact Klaviyo conditions — in the order you would build them.

74 segments, fully specified 6 audiences 3 suppression tiers
Read the guide →