Segmentation strategy
Segmentation

How we segment,
and how your account is set up today.

Three parts. The first is the strategy — what we send to whom, why the audiences are drawn the way they are, and what picking the wrong one costs you. The second is the build: every segment, in the order you would create them, with the exact conditions as they appear in Klaviyo. The third is your own account, read back as it stands today — what is switched on, what each audience actually contains, and who is being taken out.

Nothing is held back. If you want to build this in-house, everything you need is on this page.

Or we build it for you.

Every segment on this page, created in your Klaviyo, named consistently, wired into your campaigns and kept current. Forty-five minutes is enough to walk your list through it.

Book a 45-minute call →